Event Session
SMC3 Jump Start:
Back Office Mistakes that Destroy the Customer Experience
CX Breaks in the Back Office, not at the Front Line
Customer experience doesn’t fail because of one bad interaction. It fails because of structural gaps in areas like AR alignment, onboarding discipline, billing accuracy, workflow design, and cross-functional accountability. In a tightening freight market, those gaps become visible quickly.
This SMC³ Jump Start breakout session examines the top back office mistakes that quietly erode retention, delay cash flow, and undermine trust, long before a customer ever escalates an issue.
Meet the Speakers
Back office decisions shape customer experience more than most organizations realize. In a tightening freight market, the impact of those decisions becomes visible fast.
Hear directly from leaders at The DDC Group as they unpack the structural gaps that quietly erode retention, delay cash flow, and weaken trust, and what it takes to design systems that hold under pressure.
Key Takeaways
Structural Alignment Over Surface Fixes
Discover why customer experience (CX) failures often begin with AR design and operational gaps, not just frontline service.
Clean Versus Dirty Revenue
Learn how proper AR tagging and BOL quality analysis can protect your margins and preserve customer trust.
Beyond the “Happy Path”
Understand the risks of automating without a plan for exceptions and learn to build workflows that hold up under pressure.
From Transactions to Systemic Discipline
Redesign your back office to break down silos, streamline workflows, and drive lasting retention and cash flow.
