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Case Study

Driving Growth with Data for a Global Automotive Leader

Overview

As a prominent global car manufacturer, this renowned group encompasses a diverse range of automotive brands. Their forward-thinking strategy is centered on sustainability, reflecting their commitment to an eco-friendly future. Recognized as a major player in the automotive industry, they have leveraged outsourcing to sustain growth and maintain operational flexibility.

Client Needs

The client recognized a need within their existing team and broader business to enhance the development and maintenance of Power BI reports, aiming to drive better data insights. With an exisiting partnership with The DDC Group, across the data management function, extending this collaboration was a natural progression.

The DDC Group’s substantial expertise in data services made them an ideal partner for this initiative, and they valued the flexibility in operational locations provided by DDC, which offered access to highly trained resources at competitive rates aligned with their budgetary requirements

Solution Summary

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The data management team in Serbia plays a vital role, consisting of highly skilled data analysts embedded directly within the client’s operational environment. They specialize in conducting in-depth data investigations to resolve complex issues while delivering tailored solutions to enhance processes and drive operational efficiency. Beyond their core responsibilities, the team is dedicated to continuous improvement, identifying opportunities for automation, workflow optimization, and implementing best practices. With expertise in data analysis and Structured Query Language, this team delivers impactful, results-driven solutions for every challenge.

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The data team efficiently handles query requests across all business areas, including dealer networks, headquarters, customer service centers, and independent retailers. Leveraging CRM databases, they manage a high volume of queries within the client’s environment while processing extensive data from fleet services, aftersales, and financial sources—achieving impressive speeds of over 80 leads per hour. The team also responds to customer and depot inquiries on topics such as ownership and registration changes, services, stolen or written-off vehicles, and GDPR requests. They also conduct Mystery Shopper exercises, providing valuable insights to help the business assess and improve the quality of goods and services delivered to customers.

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The Serbia-based Center of Excellence is dedicated to managing all Power BI needs. This centralized team provides end-to-end report delivery and expert consulting for complex development challenges. Working directly with client-provided datasets and specifications, they specialize in prototyping, designing, developing, and publishing Power BI reports to drive business insights. Their expertise includes building robust Power BI data models, implementing best practices for report creation and visualization, and ensuring security in reports and dashboards. Additionally, they collaborate closely with Subject Matter Experts to gather business requirements, ensuring analytics and reporting solutions are aligned with organizational goals.

Key Success Points

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Enhanced visibility into sales activities to drive smarter strategies
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Streamlined tracking to boost efficiency and operational performance
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Delivered real-time insights into customer preferences, behaviors, and satisfaction
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Established a 'Reporting Center of Excellence' for improved transparency
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Developed custom services to enhance usability and performance
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Supplied insights into compliance and regulatory needs
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Improved efficiency in aftersales processes
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Delivered a hybrid, cost-effective service across the Philippines and Serbia
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Celebrating 5 years of partnership, continuously evolving to meet changing needs

Partnered since 2019, DDC and this client have delivered some transformational results across three key projects.

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