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Case Study

Providing Precise Data for a Leading Direct Marketing Firm

Overview

The client is a dynamic and innovative direct marketing company specializing in below-the-line support for major pharmaceutical brands and other leading businesses, with a focus on expectant and new mothers. For over 48 years, they have been creating impactful marketing and information channels through healthcare networks, retailers, and their own platforms and distributors.

Client Needs

The client required highly accurate data with a quick turnaround. The focus was on pregnancy and newborns, meaning the information had to be handled with great sensitivity. In addition to providing high-quality, time-sensitive, and precise data, it was essential to uphold the client’s brand and reputation, ensuring a seamless outsourcing solution.>

Solution Summary

To streamline operations, a hybrid delivery model was implemented with remote support in the UK and additional services in the Philippines.
  • Post Room Management: Sensitive updates were identified and processed immediately, ensuring all databases were promptly updated.
  • Document Digitization: Paper-based documents were manually scanned and converted into electronic formats.
  • Secure Data Capture: Relevant customer information was securely captured and transferred to the master database via a secure server.
  • GDPR Compliance: All data handling followed ISO procedures, with secure storage and safe destruction in line with data retention policies.

Key Success Points

48

Data delivered within two days of receipt, every time

12

All sensitive data updates completed within 12 hours

It's a Success!

99% accurate data consistently provided & delivered within 48 hours of receipt.

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