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Case Study

Delivering High-Quality Data for a Leading Market Researcher

Overview

This client is a globally renowned leader in market research and information services. As part of one of the world's largest insight, information, and consulting groups, it operates on a truly international scale, delivering both custom and continuous research to organizations in over 80 countries. The UK division stands out as a top provider of consumer panels, TV audience measurement, and media intelligence, serving both local and multinational clients with unmatched expertise.

Client Needs

As providers of purchasing information on all main grocery markets in the UK, the client required a company to collect product and pricing information from shopper till receipts, which are received in a variety of formats.

Given the fast-paced and ever-evolving nature of the grocery market, coupled with shifting consumer shopping trends, speed and accuracy in data capture were paramount. Reliable, consistent data with rapid turnaround times was essential to meet these demands effectively.

Solution Summary

The DDC Group implemented a highly efficient and cost-effective hybrid solution, combining onshore and offshore operations. UK panel members submit electronic images of receipts, which are securely transmitted to our advanced facility in Manila. There, skilled operators manually extract the required data, adhering to strict validation rules to ensure only relevant, pre-approved information is captured. All processed files are returned via FTP within 48 hours, with turnaround times reduced to 24 hours during critical reporting periods.

Key Success Points

50

increase in valid price lines captured thanks to the improved quality of data provided

99

accuracy—our results consistently exceed industry standards and SLA

The DDC Group processes around 2.2 million till receipts annually, achieving a data capture accuracy rate of at least 99%.

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