Case Study: Retail Data Capture

Client: Kantar WorldPanel

About Kantar Worldpanel: Kantar Worldpanel provides its clients with advanced market research solutions such as customer knowledge and insights based on continuous consumer panels in more than 50 countries.

Kantar required product and pricing information collected from shopper till receipts received in a variety of formats, both in size, shape and content. Speed and accuracy of data capture were of paramount importance.

DDC provided a hybrid, cost-effective solution with onshore sorting and scanning of the till receipts and offshore manual capture with a custom set of strict validation rules. The files are then returned to the client via FTP within a 24-hour period for critical reporting.


  • 99% quality of data has increased the number of valid price lines captured by 50%.
  • Flexibility to quickly change till receipt formats and respond to new demands
  • End-to-end service with secure destruction of all paper copies

The Client Said:
"The transition process was handled in a personal but professional manner which enabled us to change quickly, with no loss in service, and allowed us to reap the benefits in a short time period. The flexibility and high level of service we receive from DDC has been a major factor in making this a positive relationship that we hope will continue."

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